A Tale of Two Trailers

While querying A Season for Killing Blondes, I started another writing project, one that I hoped would distract me from the seemingly endless process of trying to find a home for my first novel.

The words flowed quickly and, in less than one year’s time, I had written, edited, and polished Between Land and Sea, the first book in the Mediterranean Trilogy. And I quickly found a home for my second novel.

After signing the contract for Between Land and Sea with Soul Mate Publishing, I started brainstorming about different marketing tools. One idea that popped in my head was a trailer. In my research, I had discovered mixed messages regarding the effectiveness of trailers. Some authors and publicists were wildly enthusiastic while others suggested that trailers did not necessarily lead to more sales.

Weighing both sets of opinions, I reached the conclusion that it wasn’t just about sales. I wanted to celebrate the launch of my debut novel with a trailer. And to make the prospect of a trailer even more exciting, I could call upon the expertise of my musically-talented brothers.

I had envisioned my brothers collaborating and composing one theme song, but that’s not how their muses worked. Each brother had his own unique interpretation of the middle-aged mermaid who was aged beyond recognition and then dumped on the fog-drenched shores of southwest England. Unable to choose between them, I decided to use both versions and hired Erin Kelly to produce the trailers.

Ernie G came up with the Yin version. Aptly titled, “It’s Your Time,” the soft, contemplative music gently skims over the heartbreak, encouraging Isabella to imagine a happier future.

Augy G delivered the Yang version in “Father Time Blinked.” Very different music with several pointed comments and questions sprinkled throughout the lyrics. Is Augy taking Isabella to task?

Two years later,  The Coming of Arabella, Book 2 in the Mediterranean Trilogy, was released.

***This week, both ebooks are on sale for $0.99***

Blurb – Between Land and Sea

After giving up her tail for an international banker, Isabella of the Mediterranean kingdom is aged, weathered, and abandoned on the fog-drenched shores of southwest England. She faces her human journey as a plain and practically destitute fifty-three-year-old woman.

With the help of a magic tablet and online mermaid support, she reinvents herself as a career counselor, motivational speaker, and writer of self-help books. Along the way, she encounters a cast of unforgettable characters, among them former mermaids, supportive and not-so-supportive women, deserving and undeserving men, and several New Agers. As Isabella evolves into Barbara Davies, she embraces her middle-aged body, heals her bruised heart, and learns to love again.

This contemporary version of The Little Mermaid offers hope and inspiration to anyone who has been dumped, deceived, or demoted. It will also appeal to mermaid enthusiasts.

Amazon (US) | Amazon (UK)

Blurb – The Coming of Arabella

On the day of her engagement party, an ex-mermaid’s life is disrupted by the unexpected arrival of another mermaid—a sister she has never known. Under normal circumstances, Barbara Davies would be overjoyed, but her special day is already wrought with tension. While Barbara is not the first mermaid from the Mediterranean kingdom to settle in small town Ontario, she has yet to reveal her origins to her fiancé. So, when Arabella, the gorgeous sister whose disturbing black eyes banished her to the island of Crete, saunters into her life, clutching the arm of Barbara’s discarded lover, a powder keg of emotion is released.

Relationships falter and careers stall as envy stirs in the hearts of the sisters. On the verge of meltdown after her fiancé leaves Canada for a teaching job in Vermont, Barbara flees to Arizona hoping for a reprieve. There, she finds solace at a retreat for ex-mermaids and a second chance at love with a charismatic preacher. As she contemplates a new life in the desert paradise of Sedona, shocking secrets emerge and tragedy strikes. A stronger and wiser Barbara rises up to face these new challenges and embrace the best parts of her mermaid heritage.

Amazon (US) | Amazon (UK)

Where to find Joanne Guidoccio…

Website | Amazon | Twitter | Facebook | LinkedIn | Goodreads | Pinterest

 

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