Astrology, Life Changes and Author Newsletters

My cousin likes to follow astrology. I believe there’s something to that but to truly understand astrology seems quite overwhelming … much like my life lately. The latest astrology report said the alignment of the planets were bringing a time of change and disruption. On that I would have to agree as I wind down a consulting job I’ve had for twenty years. As a Taurus, I don’t like huge surprises or forced changes in my life. I appreciate a degree of organization and certainty. On the other hand, I have to appreciate the old adage, “when one door closes, another opens.” I’ve had two consulting jobs come through LinkedIn recently and discussions are opening about helping a Caribbean medical school with disaster planning. (I could live with that). I regret having little time for writing, but I’ll get there. Besides work, there’s taking care of dogs, chickens, planting vegetables and pulling weeds. I guess life eventually finds its own balance.

On a separate note, a promised newsletter for this group has keep slipping through my fingers and I feel quite guilty about that. I’ve subscribed to several authors newsletters to get an idea of what the content is, how they’re formatted, what things I like, dislike, etc. It’s been rather interesting. Here’s some things I’ve noticed:

  • I don’t need to see three e-mails a day from the same author with almost identical content.
  • Plain text is boring.
  • Short and sweet is good. One author has huge covers and so much content that if I printed it out it would be about twenty pages. Most people aren’t going to bother to find their way to the bottom for the freebie.
  • I enjoy a newsletter with something new to report. I see a lot of redundancy.
  • A clever subject line is good. That determines if I’m going to open it.
  • Although I enjoy hearing things about the author’s life, several pages of health issues, pet photos and “what kids did today” can become annoying.
  • Speaking of annoying – many seem to call their readers by cutsie little names. I can deal with Sunshine, Gorgeous, Angel, Beautiful, Lovely, and Historical Honeys but I’m not sure about Bees, Sweetie (most of them could be my grandchildren) and Goddess. Sorry, but Vixen, Stoner and Smut Queen is a little over the top.
  • Lastly, I read all kinds of romance and I’m hardly a prude, but a newsletter filled with sexual innuendo may not be appreciated by everyone.

A nice example of a newsletter comes from our own Claire Gem. It has her logo followed by the topic  which is “5 Great Ways to Find Your Next Great Read”. Then there’s a nice photo of books in a field. This is followed by a neatly formatted discussion of the topic. The only thing that’s a surprise is that there’s nothing about her books. Anyway, kudos to Claire.

Chickens

Well, I’d love to chat more but I have chickens to feed and weeds to pull. Oh, BTW, here’s my books. I’d love it if you’d tell me what you think.

Partners, Odyssey of the Phoenix http://amzn.to/2dqqSb9
Partners, Challenge of the Phoenix http://amzn.to/2ewyFUN
Partners, Sacrifice of the Phoenix http://amzn.to/2l1IcXN
Partners, Transformation of the Phoenix – ready for publication
Partners, Heart of the Phoenix – in process

 

 

 

Advertisements

6 thoughts on “Astrology, Life Changes and Author Newsletters

  1. Kathryn Jane says:

    You made this Taurus grin with your description. Yep. Don’t. Like. Surprises!
    And I love your newsletter observations.
    I must confess that as many authors and other businesses shoot out their updates to comply with new rules, I find myself hitting “unsubscribe” because they’re missing that “sweet spot” Jacquie mentions.

    Liked by 2 people

  2. McKenna Sinclair says:

    Ha, no wonder we got along so well as roommates! I so agree on those sweet spots. Gives me a chance to clean out my daily e-mail. Kind of ridiculous. I hope the one I’m building will have all the sweet stuff we need!

    Liked by 2 people

We love to chat, just comment below. Please read the privacy statement in the menu regarding your privacy. Thank you.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.